Malvika Sheth admits viral fame made her art feel meaningless.

Singer and songwriter Malvika Sheth opened up about how chasing viral fame once made her work feel empty. With her new EP Online/IRL, she says she has shifted her focus. “It started with a question: am I living just to be seen, or am I truly living?” she reflected.

Singer-songwriter Malvika Sheth says she once chased views and likes, but soon realised that building a career only on numbers felt empty. She wanted her music to be based on honesty and lasting art instead. Her new EP Online/IRL reflects this change. In a chat with mid-day, Sheth shared how she shifted her focus from chasing visibility to creating authentic music that can stand the test of time.

For performers today, social media visibility often feels like a must. For me, it wasn’t one single moment—it slowly became a habit. I started focusing on what would get attention instead of what felt genuine. Over time, that left me feeling empty. My morning journaling made me realise how much I was compromising my true emotions just to chase numbers.

• Mar 23, 2026
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