Actor-entrepreneur Tiger Shroff secures ₹4 crore funding for Prowl’s grooming expansion

Tiger Shroff’s active-lifestyle label Prowl has successfully raised ₹4 crore in a Pre-Series A round led by Resolute Ventures. The funding comes on the heels of the brand’s relaunch in June 2025 and supports its recent foray into men’s grooming products.

Six months after pivoting to men’s grooming, Tiger Shroff’s lifestyle brand Prowl has widened its footprint across leading e-commerce platforms like Amazon, Myntra, Flipkart, and quick-commerce apps. Its current lineup includes essentials such as face wash, sunscreen, lip balm, body lotion, body wash, and roll-ons — products that have already seen strong repeat demand.
With the fresh ₹4 crore funding, the company plans to broaden its portfolio with science-backed innovations, beginning with three new serums. The capital will also fuel expansion into Tier 2 and Tier 3 cities, while enhancing delivery speed through same-day and next-day fulfilment.
Shroff emphasized that Prowl reflects his philosophy of discipline and simplicity, noting his hands-on role in product development to ensure solutions tailored for Indian skin. “This investment validates our vision of making effective grooming accessible to every man, from metros to heartlands,” he said.

CEO Shriyhas Jichkar added that the initial months were crucial in proving product-market fit, with data showing men prefer straightforward routines. “With this capital infusion, we are ready to accelerate our innovation pipeline,” he remarked.
Supporting this growth strategy is Lap Ventures, which oversees marketing, communications, and distribution partnerships as Prowl scales further in India’s grooming market.

• Mar 12, 2026
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