Kriti Sanon Raksha Bandhan Ad Controversy: GIVA Withdraws Advertisement After Backlash

Kriti Sanon Raksha Bandhan Ad Controversy: GIVA Withdraws Advertisement After Backlash

News; Kriti Sanon has been dragged into a new Bollywood controversy after an advertisement by the jewelry brand GIVA - promoting the Raksha Bandhan festival - received backlash from the public on social media. From her attire in the ad to the presentation of the festival of Rakhi, Kriti's appearance, as well as the brand campaign, have been called out. The controversy began with netizens reacting negatively to Kriti's look.

The actress was also shown tying a Rakhi to a dog in the ad.

The Ad sparked backlash Kriti, meanwhile, clarified her stance by advocating for women and asking a pertinent question on society's tendency to judge them based on their wardrobe. However, the Advertisement’s controversy escalated with Kangana Ranaut too speaking out against GIVA and Kriti Sanon. GIVA withdraws the Advertisement; GIVA later apologized and issued a statement to announce that they have withdrawn the Raksha Bandhan ad and respect Indian culture, traditions and festivals. The company further added in their statement that they understand that the campaign may have unintentionally offended the sentiments of their audience.

This controversy again raises the ongoing discussion surrounding fashion, cultural traditions, and their portrayal in ad campaigns and public spheres.

#kritisanon #giva #rakshaBandhan

Category:

Bollywood News 

• Aug 26, 2026
• No likes
• 57 views